Because PRIDE isn’t a day, a week or a month. It’s a lifelong commitment to being true to who you are.

The world is a more beautiful place when everyone is free to show their true colours. That’s why we donated a portion of our sales from every True Colours™ variety pack sold between June 1 and August 31, 2022 to 2SLGBTQIA+ initiatives across Canada to help empower all people to be true to who they are. We were also recognized with an AdCann Award for the “Best Social Good Campaign”.

Due to the overwhelming feedback for this initiative, we have decided to make this campaign permanent. Starting June 15, 2023 a portion of all sales, adult-use and medical, of the True Colours™ variety pack will be donated quarterly to organizations driving social and environmental change across Canada – for the lifetime of this pack!


True Colours Variety Gummy Pack

The True Colours™ variety pack.
Take your PRIDE to new highs!

This exciting variety pack has 4 delicious flavours to savour, made with all natural ingredients. 2 x Indica. 2 x Sativa. 

Enjoy the Strawberry and Watermelon chews infused with organic Ghost Train Haze flower, or savour the Blue Raspberry and Mango chews infused with organic Cold Creek Kush flower.

THC: 2.5mg
CBD: <0.5mg

You can find the 2024 True Colours variety pack at select retailers in Nova Scotia and New Brunswick. Let’s keep the good feels going.

Allyship in Action | Content Series

In addition to the charitable donations that we made, we also commissioned  trans and queer members of the cannabis community to share their experiences and provide actionable steps you can take to make this industry safer and more inclusive for all.

The latest installment in the “Allyship in Action” series is published in partnership with Cannabis Wiki and continues to provide a set of tools, stories, insights and inspiration to ensure the intersection of Cannabis and Queerness is understood and respected, from those who can rightfully speak on their subjects of expertise.


Allyship in Action: The Power of Inclusive Language

Cannabis & Queerness, The Inextricable Link

Creating Inclusive Cannabis Retail Spaces

Inclusive ID Screening for Cannabis Retail Stores


Check out 10 Ways You Can Be a Trans Ally  written by B. Elias (he/they), a transmasculine and disabled DEI consultant, specializing in trans inclusion.


Our PRIDE 2022 Launch Partners were


The Nova Scotia Rainbow Action Project (NSRAP) seeks equity, justice, and human rights for 2SLGBTQIA+ people in Nova Scotia by creating change in our communities and society at large so that all 2SLGBTQIA+ people are included, valued, and celebrated. For more information visit:


Eagle logoEgale™ is Canada’s leading organization for 2SLGBTQI people and issues. They improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world. For more information visit:

Introducing The True Colours Initiative

At Reef Organic, we believe in products with a purpose. That’s why we’re committed to diversity, inclusion, sustainability and innovation. These core values inform every aspect of our operations where; our cultivation is certified organic, our packaging is reclaimed ocean plastic, and our team is comprised of 43% women, and 6% identify as 2SLGBTQIA+.

To take action on our commitment and make measurable impacts we’ve launched the True Colours program; a social impact initiative that donates a portion of profits to organizations driving social and environmental change. Through strategic partnerships with local and national organizations, the True Colours Program will proudly support social and environmental initiatives under these four core value pillars.

True Colours Impact Pillars

The PRIDE 2022: Be True To You campaign was the first official initiative launched under the True Colours Campaign. From June 1 to August 31, 2022 we’ll donate a portion of our sales from our new True Colours™ variety pack to Egale Canada and the Nova Scotia Rainbow Action Project to support their 2SLGBTQIA+ initiatives across Canada.

Check out our social channels for our 2023 campaign.