Be True To You

Because PRIDE isn’t a day, a week or a month. It’s a lifelong commitment to being true to who you are.

The world is a more beautiful place when everyone is free to show their true colours. That’s why we’re donating a portion of sales from every True Colours™ variety pack sold between June 1 and August 31, to 2SLGBTQIA+ initiatives across Canada to help empower all people to be true to who they are.

True Colours Variety Gummy Pack

The True Colours™ variety pack.
Take your PRIDE to new highs!

This exciting new variety pack has four delicious flavours to savour, made with all natural ingredients. 

Enjoy the Strawberry and Watermelon chews infused with organic Ghost Train Haze distillate, or savour the Blue Raspberry and Mango chews infused with organic Cold Creek Kush distillate.

THC: 2.5mg
CBD: <0.5mg

Tag us in all your true colour moments for the chance to win a free swag bag.*No purchase necessary.

#truecolours2022 @reeforganic 

Where to find the True Colours™ variety pack

Where to Buy True Colours

We’re thrilled that Nova Scotia, PEI, New Brunswick, Ontario, Saskatchewan and Alberta have signed on to carry the True Colours™ variety pack and support the Be True To You initiative. You can find the True Colours variety pack at select retailers in each province. 


Ontario Cannabis Store

Hunny Pot



Alberta Retailers


Prairie Records


NSLC Cannabis Stores


PEI Cannabis Stores


NB Cannabis Stores

Allyship in Action | Content Series

In addition to the charitable donations we’ll make, we’ve also commissioned several trans and queer members of the cannabis community to share their experiences and provide actionable steps you can take to make this industry safer and more inclusive for all.

The “Allyship in Action” series published in partnership with Cannabis Wiki provides a set of tools, stories, insights and inspiration to ensure the intersection of Cannabis and Queerness is understood and respected, from those who can rightfully speak on their subjects of expertise.

Allyship in Action: The Power of Inclusive Language

Cannabis & Queerness, The Inextricable Link

Creating Inclusive Cannabis Retail Spaces

Inclusive ID Screening for Cannabis Retail Stores

Our PRIDE 2022 Partners 


The Nova Scotia Rainbow Action Project (NSRAP) seeks equity, justice, and human rights for 2SLGBTQIA+ people in Nova Scotia by creating change in our communities and society at large so that all 2SLGBTQIA+ people are included, valued, and celebrated. For more information visit:


Eagle logoEgale is Canada’s leading organization for 2SLGBTQI people and issues. They improve and save lives through research, education, awareness, and by advocating for human rights and equality in Canada and around the world. For more information visit:

Introducing The True Colours Initiative

At Reef Organic, we believe in profit with a purpose. That’s why we’re committed to diversity, inclusion, sustainability and innovation. These core values inform every aspect of our operations where; our cultivation is certified organic, our packaging is reclaimed ocean plastic, and our team is comprised of 43% women, and 6% identify as 2SLGBTQIA+.

To take action on our commitment and make measurable impacts we’ve launched the True Colours program; a social impact initiative that donates a portion of profits to organizations driving social and environmental change. Through strategic partnerships with local and national organizations, the True Colours Program will proudly support social and environmental initiatives under these four core value pillars.

True Colours Impact Pillars

The PRIDE 2022: Be True To You campaign is the first official initiative launched under the True Colours Initiative. From June 1 to August 31, 2022 we’ll donate 1% of sales from our new True Colours™ variety pack to Egale Canada and the Nova Scotia Rainbow Action Project to support their 2SLGBTQIA+ initiatives across Canada.

Check this page for regular updates on the funds raised and to hear stories from members of the cannabis and 2SLGBTQIA+ communities.